cradle to cradle

Guided by Cradle to Cradle principles pioneered by William McDonough, Twist reimagines how we make and consume—using safe materials, designed for reuse, regeneration, and zero waste.

Designed by frog and 3D printed by Haddy, Twist is made from a Cradle to Cradle certified bioplastic, that’s non-toxic and free from microplastics. Each piece is designed for easy disassembly into mono-material components, allowing for straightforward repair, reuse, or recycling. A digital product passport and reverse logistics system ensure that nothing is discarded—only transformed.

This closed-loop approach turns products into nutrients for future products. Twist demonstrates that a regenerative, circular economy isn’t just possible—it’s already happening.

shaping twist

Twist is a versatile system featuring an iconic, oversized helical column that can be infinitely extended and paired with a wide array of accessories for different functionalities and spatial programming. Twist brings together architecture and industrial design, translating an architectural icon into a playful, human-scaled expression of Cradle to Cradle principles.

Designed to be adaptable, open-ended, and personal, Twist invites people to dynamically shape and reshape their spaces. Its reconfigurable nature encourages users to experiment and play with their space, composing unique structures for seating, storage, and display, transforming their environment in ways that feel fresh and inspiring.